The acquisition of Ernex in 2013 and the realisation of the 1st Getzner Boutique was an important milestone for Getzner to be closer to clients and to optimise its service in the Africain market. This has enabled us to get closer to our customers and further to optimize our service in the African market. The direct feedback is giving us a better understanding of current trends and the client’s needs and supports development of suitable, market- ready products.